I got a freakin' CORALINE box.... do you HEAR me??!!??!?
This is amazing.... it feels like getting a Golden Ticket to get into Willy Wonka's Chocolate Factory (the original one of course!)
This is by far one of the coolest marketing campaigns I've ever heard of.... and absolutely perfect for a stopmotion film where the props are small enough to easily be mailed. Why not? Instead of just chucking it all in the trash, send bits and pieces to people who will not only appreciate it, but blog about it and spread the viral love!!! Oh man... viral love... not even gonna go there.
So, with no further ado, here are the opening pics.
I love the old-fashioned tin and wood 3d viewer!!! No mirrors or anything, it's essentially the same kind of 3d images I posted on my blog back when I was all excited about 3d technology... you just have to learn to re-focus your eyes to see it. The viewer helps by framing things to block out everything beyond the border, and allowing you to slide the picture card backwards or forwards to get it in better focus and find your optimal viewing length. In a little while, when I'm past this rush of excitement and able to do things more coherently, I'll take some pics of the 3d images they sent... they should work on my blog.
But the most exciting thing for me is the Other Father arms.... I wonder if one is torn open deliberately to show the inner workings? It's wrapped-wire technology! The little tag next to the arms (which is lost in glare in the above pic) says O. Father Pumpkin Hands / Jointed / Wire / Silicon.... which I didn't understand until I looked very closely into that tantalizing tear in the wrist of the left arm. There's a tiny little ball-and-socket joint in there!! I guess that would help eliminate breakage at one of the high-stress areas. I can't believe I'm already thinking about this, but I know Im gonna have to slit that sucker open the rest of the way and take some detailed pics of its inner workings. The other arm is pristine. Heck... I think I'm gonna have to animate one of them too!
What an incredible treat this is!!! I've been all excited for the last few days, when I discovered I would be getting one of these (it's been extremely hard to keep my mouth shut, but it seemed prudent). It's made me into one of Coraline's 50 biggest fans.
Here's the text of the letter I was sent:
Since ancient times, strangers who work on feature films have sent strangers with great websites mysterious gifts in the hope that they can connect over a mutual interest and come to love each other. Some people think that recieving random gifts from strangers in the mail is illicit. Not when the gifts are awesome, right?
Inside this old box is a one-of-a-kind collection we've amassed and catalogued with you and you alone in mind.
Why? We at Laika are nearing completion of Coraline, our first full-length animated film. For the last three years, 351 of the world's oddest and most talented animators, artisans, and puppet fabricators have been hand-making one movie. Led by Henry Selick, the director of The Nightmare Before Christmas and James and the Giant Peach, this team has created the first stop-motion feature shot in 3D. Based on the beloved best-selling children's classic by Neil Gaiman, Coraline is a fairy-tale nightmare steeped in classic storytelling, craftsmanship, and the old-fashioned art of moviemaking magic. That means everything is handmade. Every leaf, drawer pull, and roast turkey. Even the rusty shower water.
The plain truth of the matter is, we are pretty obsessed with stop-motion. Like you. That's why we admire Darkmatter. It's artistic. It's wise. It's got an unconventional POV and you've got a voice worth hearing. Henry likes to say the magic of stop-motion is, it is a live performance. "You start someplace and know where you want to end but you can't say exactly how you'll get there." Please keep up the super work. We'll be reading.
Coraline is coming out this february. If we have guessed correctly that you are a curious person with access to the internet, perhaps you'll look for more cool things about this film. This is not a secret we hope you won't want to share. And so, we say thank you for your time. Enjoy, and hello.
The Coraline Team
Building movies by hand in Portland, Oregon
(983 miles from Hollywood)
I couldn't stop myself... I cut open the torn arm!!! It's pretty amazing all the technology I found in there... cloth and thread all wrapped tightly around wire, bound together with flexible adhesive, and that incredibly tiny balljoint, plus a tie-down in the hand.... Hey, why not have a look: Dissecting Father's Arm on Flickr.
Wow... this just in from Jeremy's Do Something Constructive blog - there's a new password for the Coraline.com website that unlocks all the previous movies plus a few more! Try OTHERWORLD. Word.